iPhone: O2 completely sold out


Over the weekend, IGM reported that O2 and Carphone Warehouse, Apple's UK partners, had completely sold out of the 8GB iPhone and won't restock an entry-level model until new product is announced next month.

Today, O2 notes on its website that both the 8GB and 16GB iPhones are now sold out: "Please note: 8GB and 16GB iPhone are no longer available."

Like dead space on the radio or white noise on a TV screen, there's one thing companies want to avoid more than anything--nothing. Selling out is OK if you know can get more.

Selling out and then having nothing available for sale, perhaps until mid-June, isn't a tenable situation...

What's your take?

Props to Chris Oldroyd


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