AppleInsider is reporting whispers that the mothership will move its computer product lines away from Intel-designed chipsets and back to proprietary solutions, like the days of the PPC when Apple deployed custom chipsets specific to the platform and even individual product lines.
As such, people familiar with these plans say an upcoming generation of Macs, lead by a trio of redesigned notebooks, won't adopt the Montevina chipset announced as part of Intel's Centrino 2 mobile platform earlier this month. What's more, those same people suggest the chipset employed by the new wave of Macs may have little or nothing to do with Intel at all.
Apple will continue to employ Intel CPUs, but the chipsets that manage memory, graphics and I/O will come from a still unknown source, perhaps designed by Apple and fabbed independently.
Without a chipset to stand on...
In its write up, AppleInsider quotes comments from Apple CFO Peter Oppenheimer made during last week's quarterly results conference call as a possible veiled confirmation of this move.
"We have some investments in front of us that I can’t discuss with you today where we’re going to be delivering state-of-the-art, new products that our competitors just aren’t going to be able to match..."
Building out advanced technologies unavailable to competitors may indeed be one motivation. Another potential source of inspiration for this possible move (large grain o' salt) back to proprietary chipsets could be that it would be an effective means of blocking the growing groundswell of Mac cloners, which are marketing generic PC hardware as Mac compatible and ready.
It's a matter of fact that Apple's current computer hardware offerings differ little if at all from Intel's stock solutions used by name brand and white box PC vendors, making it easy for a knowledgeable and motivated individual to install and run OS X on cheap off-the-shelf PC hardware. That some of these people—PsyStar, Open Tech, RSOL PC—are attempting to turn this savvy into a business should come as a surprise.
Timing is everything?
Although Apple is suing PsyStar, knowledgeable sources say the Cupertino computer maker may not prevail in court, which could lead to a flood of cheap, non-Apple computers. That said, it may be more than a coincidence that Apple may be returning to its proprietary (ie closed) ways at just the time that people are connecting the dots between the Mac's Intel underpinnings and new, non-Apple hardware business opportunities...
What's your take?
- Corning announced Gorilla Glass 4
- Mythbusters explain Gorilla Glass
- Podcast: App Store Get vs Free, Pappy Van Winkle, CoD, Plus More!
- New Twelve South adjustable HiRise Deluxe matches your device
- Apple’s Eddie Cue goes shopping with Apple Pay
- OWC announces ThunderBay 4 mini portable Thunderbolt 2 RAID
- Video: Did you know your Mac is tracking all your downloads? Here's how to fix that.
- Site tracks Apple Stores replacing bent iPhones
- OWC announces 1 TB upgrades for MacBook Air
- Apple website deregisters iMessage on devices
- Trolling AirDrop
- Microsoft rolls out new iPhone Offices, updates for iPad
- Twelve South releases SurfacePad for iPhone 6/6 Plus
- Mac OS X Hints site future uncertain
- Jawbone UP3 adds on more sensors
- Macworld looks at Pioneer's CarPlay upgrade
- $99 iPhone 6 expected at Sam's Club
- Microsoft announces Office 2015, releases Updated Outlook
- Trent Reznor working on project for Apple
- Seth Rogan expected to play Woz in upcoming Steve Jobs movie
- Tim Cook on being gay
- Twelve South bring BookArc stand to Mac Pro
- Walgreens and Apple Pay
- Fitbit bring out three new fitness wristband
- Apple Pay sparks rift between merchants and credit cards
Browse and search for more articles