From the misleading headline department (guilty as charged) comes this Guardian write up entitled—"Acer leads netbook market while Apple loses market share." Yes, that's technically correct, but it's certainly only part of the story.
Although Apple doesn't sell a product that falls into the "netbook" product segment, they are moving millions of 3G iPhones and iPod touches, which are very capable ultra-portable computers.
Thereupon, The Guardian's write up riffs on DisplaySearch data for the third quarter of this year, a period in which Apple sold 6.8-million iPhones and an unknown number, likely millions, of iPod touches. Would Apple have lost share if these portables had been included? Hmm, there's some USDA Prime food for thought.
Further, Acer and the other netbook vendors are adding market share, but what are they getting back for their efforts and are they eating their own young? Well, we don't know their margins, but profits on netbooks are believed to be at or near zero.
"Apple [is] competing to sell portable computers that cost $1,000-$2,000, and they're not playing in the $250-$500 market, where margins are razor thin," adds the Guardian at the end of their write up. "Apple makes so much profit on a MacBook Pro, it could afford to give buyers an Asus netbook or Acer Aspire One free."
When you add it all up—rapidly rising sales of high margin products in an economic environment that forces their competitors to sell cheap with little profit—it seems rather apparent Apple's on the right track...
What's your take?
Choose from over 4.5 Million songs!
- New Steve Jobs book announced
- Apple promotes iPhone 6 photo gallery
- Tim Cook talks up customer privacy
- iPhone design and battery life
- Apple event scheduled for March 9th
- Pebble announces follow-up Time watch
- Report: Apple retooling in-store genius bar appointments
- YouTube launches family-friendly app for kids
- Apple announces two new data centers in Europe
- New Apple ad features Martin Scorsese and iPads
- Podcast: Apple Car and iPhone 6 to 6+ upgrade?
- Office Suite for iOS adds iCloud storage
- Modern Family episode shot on iPhones, iPads, MacBook
- Dropbox adds new iOS 8 extension
- New Yorker profile highlights Ive's leadership
- Apple Car rumor hits the right checkboxes
- Two-factor verification now active on iMessage and FaceTime
- Gassée on Apple redefining what's possible
- Apple looks to power California footprint with 25-year solar deal
- Apple uses store shelves to control iPhone designs leaks
- Podcast: Super Bowl, Apple Photos, New Verizon Rates, Plane Crash App
- New Photos app available in pre-release of OS X 10.10.3
- Report: Apple pitching new plan to TV industry
- Latest Verizon promo trims pricing on some plans
- Report: Jobs bio movie expected October 9th
Browse and search for more articles