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What's the No 1 channel this week on YouTube? How about the No 13 most-subscribed channel this month, hmm? If you answered, "I don't give a 'corpulent rodent's posterior,'" we're both on the same page.

For the purposes of this write up on a slow news day, however, the correct and only answer is the OfficialApple channel.

So, why does Apple provide its Get a Mac ads in crisp, clear QuickTime, as well the highly pixelated YouTube format? Ditto that for iPod ads and tutorials?

Well, people will convert and post Apple's high-quality videos on YouTube regardless (I'm guilty), so if there's an "official" Apple channel, at least the content's been created / vetted by someone at Apple.

If it's worth doing poorly, it's worth doing poorly in house...

What's your take?

via Macenstein

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