September 1st 2008
By Mike Flaminio
Music Week reports that Snow Patrol will become the first band to deliver an interactive album / application (A Hundred Million Suns) for the iPhone / touch.
"It will be an interactive element; a digital booklet that will take you into the videos and content," said Liz Goodwin, Polydor, which is the band's label. "For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure."
The application, which will be made available via the AppStore, will allow fans to access a raft of extra content including artwork, behind-the-scenes images and lyrics via Apple's touch-enabled iPhone or iPod touch.
Snow Patrol's albums and EPs are available from iTunes Store.
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