Other World Computing
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
Feature Graphic
Podcast: iPhone 6, Watch, Apple Pay, etc, etc
Feature Graphic
Podcast: Cloud security tips, TheFappening, Apple Event, plus more
IGM Logo

| Home | Contact | Advertising | Search | Submit


US Army to adopt Apple Store tactics



By

BrandWeek reports that the Army plans to unveil a pilot concept recruitment center in late August that was inspired by the interactivity of Apple Stores. The center, opening in an unnamed city, will be built around virtual simulations and other experiential marketing techniques to engage would-be grunts visitors.

According to the write up, the success of Apple retail centers—as well as attractions like the ESPN Zone—prompted Edward Walters, CMO, US Army, to make a tactical change.

"In the past we've focused on traditional media vehicles," he said "[But] the millennial generation is used to engaging in interactive assets and we need to adapt to them."

Apple Online Store


New, interactive methods to attract fresh recruits?
Source: TV.com



The first new recruitment center is designed to be less intimidating and more "like walking into a NASA center," said Walters. It will consist of three large simulators with full-scale mock-ups of Army equipment and wrap-around 270-degree video screens.

"With everything going on with the war effort, you think they would be a little more buttoned up," said Richard Laermer, author of 2011: Trendspotting for the Decade. "Right now there is nothing cool about the Army."

If the test proves successful, many centers will be opened around the country.

Editor's note: Whenever I think about recruiting for the armed services, I always think of Starship Troopers (iTunes link)—"Fresh meat for the grinder, eh?"

Buy any new Mac, get $30 off MobileMe!
Pre-order MobileMe at the Apple Store today.


Trans Intl

Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Other World Computing Holiday Specials
- Trans Intl Holiday Deals
- Pocket reveals interesting metrics on iPhone 6 vs 6 Plus
- Dropbox now integrated with Microsoft Office
- Having a Password Emergency Kit
- Corning announced Gorilla Glass 4
- Mythbusters explain Gorilla Glass
- Podcast: App Store Get vs Free, Pappy Van Winkle, CoD, Plus More!
- New Twelve South adjustable HiRise Deluxe matches your device
- Apple’s Eddie Cue goes shopping with Apple Pay
- OWC announces ThunderBay 4 mini portable Thunderbolt 2 RAID
- Video: Did you know your Mac is tracking all your downloads? Here's how to fix that.
- Site tracks Apple Stores replacing bent iPhones
- OWC announces 1 TB upgrades for MacBook Air
- Apple website deregisters iMessage on devices
- Trolling AirDrop
- Microsoft rolls out new iPhone Offices, updates for iPad
- Twelve South releases SurfacePad for iPhone 6/6 Plus
- Mac OS X Hints site future uncertain
- Jawbone UP3 adds on more sensors
- Macworld looks at Pioneer's CarPlay upgrade
- $99 iPhone 6 expected at Sam's Club
- Microsoft announces Office 2015, releases Updated Outlook
- Trent Reznor working on project for Apple
- Seth Rogan expected to play Woz in upcoming Steve Jobs movie


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $58
120GB - $79
240GB - $142

480GB - $262.10

960GB - $649

iMac RAM
8GB Kit - $100
16GB Kit - $198

32GB Kit - $395

External Storage
500 GB - $130
1 TB RAID - $220
Mobile RAID = $190

Power2U AC/USB Wall Outlet - $22.50


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy