Other World Computing
Feature Graphic
Shinola Premium Leather iPhone 5/5s case
Feature Graphic
My iPhone Home Page Apps
Feature Graphic
Apple Leather iPhone 5/5S Case (Product RED)
Feature Graphic
Building a Hackintosh Server
Feature Graphic
HiRise dock for iPhone 5, iPad mini from Twelve South
IGM Logo

| Home | Contact | Advertising | Search | Submit


iPhone: It's not just better...



By

Rubicon Consulting has released a wealth of information on the iPhone in the form of a report, The Apple iPhone: Successes and Challenges for the Mobile Industry, based on survey of 460 randomly selected users.

Here are some of the key findings:

iPhone users are very satisfied
E-mail is the No 1 used function
The iPhone increases mobile browsing… More than 75% of iPhone users say it has led them to do more mobile browsing
About 40% of users say the iPhone has trouble displaying some websites
About 50% of iPhones replaced a phone, 40% replaced smartphones, 10% replaced nothing
The Razr was the most often replaced phone
Windows Mobile, RIM Blackberry were the smartphones most often replaced

Apple iTunes
Refurbished iPod touch—8GB for $229, 16GB for $299, 32GB for $399
With FREE shipping while supplies last!


A third of iPhone users carry a second phone
A quarter of iPhone users say it’s displacing a notebook computer
28% say they often carry their iPhone instead of a laptop
About half of iPhone users are under age 30
About 15% are students
At least 75% of US iPhone users are previous Apple customers
iPhone has increased users’ average monthly bill by 24% ($228) per year
The iPhone leads people to change carriers (nearly 50%)
AT&T’s gamble pays off with gross service revenue up by about $2 billion per year

This above is just a small sampling of what's available in Rubicon's publicly available (.pdf) report.

Editor's note: The iPhone's effect on people isn't game changing—it's a whole new game. People do more, spend more and they're almost to a fault young, meaning the changes we're seeing are absolutely long-term in nature.

Moreover, in case you missed it, they're spending more and happier, a lot happier for the expense.

And, very much like the music labels, AT&T ceded a lot to Apple and got back more than anyone anticipated.

AAPL at $200 doesn't seem all that expensive...

What's your take?

Buy a refurbished iPod nano, and get 15 songs on us.
Exclusive offer. Limited time only.


Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- My iCloud security tips
- Podcast: Brown M&M, Apple event, wearable, tattoos, Dropbox vs iCloud + More
- That FLIR iPhone heat camera can steal PIN numbers
- Apple special event set for September 9
- Dropbox changes to a single 1 TB Pro plan
- August Smart Lock begins shipping
- iPhone 5 Battery Replacement Program
- Otterbox announces Alpha Glass screen protector
- OS X Yosemite allows screen sharing over iMessage
- Final Cut Pro suite gets minor updates
- Visual history of Apple designs
- Evernote Webclipper for Safari get big update
- Podcast: Looftlighter, Sapphire Glass, Robin Williams, Google Customer Service, plus more
- Apple mission statement on its culture of diversity
- A look at Apple University
- iPhone 6 prank
- Podcast: iPhone announcement date, traffic school, Apple-Samsung lawsuit, plus more
- iPhone event reportedly set for September 9th
- Apple, Samsung work towards burying the patent hatchet
- OWC adds software RAID option for ThunderBay external storage
- The Verge: Comcast’s internal customer retention guide
- Lightning dockStubz connector helps solve problem of docking with a case
- iPassword offering extension for third party iOS 8 apps
- MacBook Pro lineup gets Haswell CPU bump, more memory
- Podcast: Walkie-talkies, iOS 8 betas, CES and much more


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $64.50
120GB - $79
240GB - $148

480GB - $300

960GB - $695

iMac RAM (2013)
8GB Kit - $99
16GB Kit - $198

32GB Kit - $390

External Storage
500 GB - $129
1 TB RAID - $225
Mobile RAID = $198

Power2U AC/USB Wall Outlet - $22.50


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy