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Rubicon Consulting has released a wealth of information on the iPhone in the form of a report, The Apple iPhone: Successes and Challenges for the Mobile Industry, based on survey of 460 randomly selected users. Here are some of the key findings: • iPhone users are very satisfied • E-mail is the No 1 used function • The iPhone increases mobile browsing… More than 75% of iPhone users say it has led them to do more mobile browsing • About 40% of users say the iPhone has trouble displaying some websites • About 50% of iPhones replaced a phone, 40% replaced smartphones, 10% replaced nothing — The Razr was the most often replaced phone — Windows Mobile, RIM Blackberry were the smartphones most often replaced  Refurbished iPod touch—8GB for $229, 16GB for $299, 32GB for $399 With FREE shipping while supplies last! • A third of iPhone users carry a second phone • A quarter of iPhone users say it’s displacing a notebook computer — 28% say they often carry their iPhone instead of a laptop • About half of iPhone users are under age 30 — About 15% are students • At least 75% of US iPhone users are previous Apple customers • iPhone has increased users’ average monthly bill by 24% ($228) per year • The iPhone leads people to change carriers (nearly 50%) • AT&T’s gamble pays off with gross service revenue up by about $2 billion per year This above is just a small sampling of what's available in Rubicon's publicly available (.pdf) report. Editor's note: The iPhone's effect on people isn't game changing—it's a whole new game. People do more, spend more and they're almost to a fault young, meaning the changes we're seeing are absolutely long-term in nature. Moreover, in case you missed it, they're spending more and happier, a lot happier for the expense. And, very much like the music labels, AT&T ceded a lot to Apple and got back more than anyone anticipated. AAPL at $200 doesn't seem all that expensive... What's your take? Exclusive offer. Limited time only.
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