In the world according Jobs, user experience is king. From buying to setting up and ultimately using a Mac, people with big brains have put a lot of thought into the whole process and crapware isn't on the menu.
Call it a better way to sell computers or just simple respect, consumers are responding by buying a lot more Macs and giving Apple very high customer satisfaction (News.com) scores.
The PC way...
Sony is perhaps emblematic of PC makers response to this rising tide—realizing that the crapware is negatively influencing user experience, they've begun offering computers without the hated software. The catch is, however, they expect an additional $150 (PCWorld) for the privilege.
The "Fresh Start" option, billed as a software optimization, costs US$50, and is only available to customers choosing to pay an additional $100 to upgrade the operating system to Windows Vista Business from the Windows Vista Home Premium edition offered as standard.
So, consumers wanting a Sony computer that isn't hobbled with performance draining, frustration inducing crapware can expect to pay through the nose to get it.
[u] Wired reports that Sony has dropped the $50 fee, but still requires buyers to upgrade to Vista biz to get the option to go crapless:
Fresh Start will now be a no-cost option on Sony's slick subnotebooks, but only for those who opt for Windows Vista Business Edition, a $100 upgrade. Most sites covering the $50 Fresh Start charge were incensed at the idea of being charged to leave malfunctioning and unwanted software off—and Sony has responded with a speed unusual for the international giant.
Yes, it can be argued that the no crapware cost is built into the price of every Mac—Apple's margins are among the highest in the business. Yet the superiority of the Mac experience isn't defined by a lack of crapware alone...
What's your take?
- 1Password gets update on Mac, iOS
- Cringely on IBM's massive restructuring
- Report: Apple Watch battery life may be around 19 hours
- Twitter launches recap feature
- Rogue Amoeba Audio Hijack get major overhaul
- Khan Academy brings lessons to iPad
- Evernote Scannable App
- Podcast: CES wrap-up of gadgets, ho or no adventures and more
- Looking at Flickr camera ownership for 2014
- iOS 8 beta previews Apple Watch companion app
- Lifeproof LiveActiv Battery Backup Case and Smart Mounting System - CES 2015
- USB 3.1 storage from Other World Computing - CES 2015
- ScanSnap ix100 portable/mobile scanner - CES 2015
- WEMO Zigbee products for doors, windows, smoke detectors, keychains, and more - CES 2015
- FLIR One thermal camera for iOS w/ Lightning Connector- CES 2015
- iDevices Switch offers iOS 8 HomeKit compatibility - CES 2015
- Upcoming Transwarp from OWC brings better than Fusion Drive to older Macs0 CES 2015
- Anova Bluetooth Sous Vide Cooker - CES 2015
- Mountie from Ten 1 Design mounts your tablet to your display - CES 2015
- iPin Laser pointer and iPin BTtogo presentation gadgets for iPhone - CES 2015
- Griffin Reversible USB cable in iPhone colors - CES 2015
- Griffin iTrip AUX Bluetooth and iTrip AUX AutoPilot for cars - CES 2015
- NuMount VESA adapter announced for newer iMacs
- The Interview now available on iTunes
- Video: Anti-Gravity XP-1 battery jumps your car, charges your devices
Browse and search for more articles