IGM: Mac users are 'snobs'

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Mac users are 'snobs'
February 17th 2008

The Street has posted a video take—tellingly entitled Mac users are snobs—on Mindset Media's attention grabbing research that found Mac users to be more liberal, less modest and more assured of their own superiority.

New info / correlations in The Street's version:

• Mac users more likely to use teeth-whitening products

• Mac users bought on average five new pairs of sneakers in the last year

• More likely to buy organic food

• More likely to frequent Starbucks

• More likely to own a hybrid car

• Mac users are perfectionists

• More likely to use notebooks

• Prefer to drive station wagons

• More likely to pay more for green products

• More likely to pay for downloaded music

We've heard most or all of this before. But, five pairs of sneakers a year? Sheesh! I buy one pair of chucks every two years...

What's your take?

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