'There's something in the air'


ArsTechnica has published a pair of pics taken of freshly unfurled banners at San Francisco's Moscone Center. The message is typically enigmatic--"2008 There's something in the air."

Ars' Mssr Jade speculates thusly on the meaning:

What could be in the air in 2008? A MacBook Pro so light it floats? More likely it's about sending content wirelessly. Our own Jon Stokes puts money on purchasing songs over the AT&T network when you are not browsing the iTunes Store at Starbucks. Or, perhaps it's streaming content to Macs in your home or away from home. We'll know in four days.

Those are good guesses, but I doubt Apple would invest this year's marketing budget into a single avenue of attack, partner or product. I think it's much more likely that His Steveness will roll a whole family of widgets and services.

Perhaps Steve's gonna declare 2008 "the year of wi-fi"...

What's your take?

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