Related Articles

- Apple charts best of 2009 at iTunes Store

- Apple may be in talks to go after your cable bill?

- iTunes 9.0.1 brings in bug fixes

- MobileMe gets new features via iPhone OS 3.1, OS X 10.6

- Article suggests Apple's North Carolina Data Center hints at big plans

- Apple posts iLife '09 fixes

- Amazon goes HD for movie rentals, TV sales

- iTunes updated to 8.1.1, bring HD rental support

- Apple flips the Genius switch for video

- iTunes Store goes HD with select movies

Quoting unnamed sources, Bloomberg reports that in addition to Fox and Warner Brothers, Paramount, Disney and Lions Gate will offer movie rentals via the iTunes Store. The write up confirms the service will be announced on Jan 15.

"Once a couple of studios do it, how long can the others resist?" said Pali Capital analyst Richard Greenfield. "It becomes only a matter of minutes before the others come on board too."

Bloomberg's write up also says that new releases and older titles will rent for $3.99 for 24 hours, a price in line with earlier rumors.

Editor's note: I was hoping, perhaps vainly, that 24-hour rentals of older titles might be as-low-as $1.99. Then again, I might be inclined to pay $3.99 for Blade Runner on-demand...

What's your take?

Barack Obama, The Audacity of Hope. Download It Now on iTunes.

Reader Comments

Name Subject Comments Reload Image