Radio giants adding iTunes tags
October 4th 2007
Bloomberg reports that CBS Radio, Clear Channel, Cumulus, Cox, Entercom and Greater Media are in the process of installing iTunes Tagging technology. Consumers who hear a song on their local HD Radio stations--and want to preview, buy and download it later on iTunes--will soon be able to do that with a touch of a button on an enabled HD Radio receiver.
"We are very pleased with the strong support iTunes Tagging has received from the broadcast radio industry," said Greg Joswiak, vice president, iPod Product Marketing. "iTunes Tagging is a great way for local broadcasters to jump into the digital music space and for consumers to easily discover new music on their HD Radio and enjoy it with iTunes and their iPod."
A May 2007 study by Jacobs Media found that 54 percent of respondents identified FM radio as their number one source for new music, far outdistancing the second ranked source in the poll (friends/other people), which was identified by 11 percent of respondents. Tagging allows consumers using Tag-button equipped HD Radio receivers to "tag" songs that they hear on the FM dial for subsequent preview and purchase on iTunes.
JBL and Polk Audio will have the first available products that enable iTunes Tagging with availability set for the holiday shopping season.
Editor's note: Will they be getting the standard 5 percent that "ordinary" iTunes affiliates get?
Only $169, save $30 from original price!
