Bono: 'You've got to deal with the devil'


The Chicago Tribune is running an interview with Bono in which the the singer talks about taking the band and its music to the next level:

Our being on TV, I don't have a problem with that--we should be on TV. But OK, associating our music with a product. You've got to deal with the devil. Let's have a look. The devil here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful object art in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away ... And these people are making beautiful objects. Selling out is doing something you don't really want to do for money. That's what selling out is. We asked to be in the ad. We could see where rock music is, fighting for relevance...

Jobs as lead singer, fronting a band called Apple is just too cool not to imagine. And, if nothing else, Bono is rather well spoken...

What's your take?