iTMS: Apple sweetens download pot


Apple's plans for the video features in the freshly released iTunes 4.8 continue to unfold with the release of the Gorillaz single Feel Good, Inc
icon and four accompanying video clips:

• Game of Death (1:19)
• Hey Our Toys (0:44)
• Jump Gut (1:15)
• Tibet (0:49)

These are high-quality video clips at 480x272 pixels, 30FPS with 44kHz audio.

This is an iTunes Music Store exclusive and, if do you plan to buy this innovative coupling of music and video, be sure to purchase by clicking "buy album" in the black inset (screen cap). Clicking "buy song" won't get you the videos.

Check out these acts that are also offering music + video:

• Dave Matthews Band, Stand Up
• Morcheeba, The Antidote
• Lucinda Williams, Live at the Fillmore
• Andrea Echeverri, Andrea Echeverri

So, do you see the addition of video clips as a reason to buy music on iTMS? Or, is there no palatable inducement for buying songs encoded at 128K?

What's your take?