Better the devil you know?


The LA Times is running an article that's bound leave "the rest of us" scratching our heads. The gist of the article is that some PC users are disconnecting themselves from the internet rather than face the endless onslaught of spyware, malware and spam:

[Mr X's] machine, for instance, got so jammed with spam that he stopped checking e-mail. When he surfed the Web, pop-up ads from a piece of spyware he couldn't wipe out spewed sexually explicit images and used so much computing power that the PC would just stop.

That Windows' users suffer is beyond arguing. However, why these people would cut themselves off from the wider world of web rather than purchase a Mac, which obviates all of these difficulties, just doesn't seem plausible.

Of course, these hopeless and hapless souls my be completely ignorant of the fact that the fairer platform has been and is still immune to the malaise that stunts their digital lives. Truly pathetic.

If I were an Apple marketing person, I would take it upon myself to seek out and introduce the Mac to the people mentioned in the LA Times article. It seems like a surefire switch success story to me.

Apple, it's time to re-invigorate the switch campaign and show these people just exactly what it is they're missing. And, just as important, what they won't miss...

What's your take?