Apple Store app begins offering free promotional apps



Apple's shopping app looks to be now offering free apps. The promotion is thought to help spur sales. 9 to 5 Mac reports:

We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores.
The first app is a $0.99 game called Color Zen. It's thought other iTunes content such as books may also appear. The downloads are available to anyone with the Apple Store app installed.