Mac Rumors notes the appearance of a new Complete My Season Pass option in the iTunes Store for TV shows. This option has been available for music as Complete my Album where if shoppers own tracks of an album, with a single click they can buy the remaining tracks. The concept has now been introduced for TV shows, where similarly if customers own episodes of a show they can buy out the rest of the season.
The advantage here is that albums and season passes tend to offer a discount over individual tracks and episodes. If a shopper likes what they've purchased, they can buy out the remaining items as if they bought the bundle from the start.
Mac Rumors notes the appearance of a new Complete My Season Pass option in the iTunes Store for TV shows. This option has been available for music as Complete my Album where if shoppers own tracks of an album, with a single click they can buy the remaining tracks. The concept has now been introduced for TV shows, where similarly if customers own episodes of a show they can buy out the rest of the season.
