iTunes integrate Rotten Tomatoes Reviews for Movies


The Tomatometer meets iTunes in a nice content addition to the iTunes Movie Store.

Users have noted that Apple has integrated the popular movie review aggregator site into iTunes. Shoppers looking to buy or rent a movie can get a quick pulse of their selection, in addition to a few user reviews. This is adds to the existing iTunes user reviews and rankings.

The Tomatometer is basically a ranking between 1 and 10 measuring the percentage of positive reviews from selected movie critics. The other metric provided is the number of user reviews ranked as either Fresh or Rotten. iTunes users can also click to go directly to the Rotten Tomatoes website for the full treatment.

The addition of third-party content might actually be a start of new things for iTunes. Last month it was rumored that iTunes may interface with Facebook, perhaps allowing users to cross populate content. (iTunes to get Facebook Connect?