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Apple vs Georgetown goes into 5th round



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The Old Georgetown Board has rejected Apple’s latest plans for its new retail store, the Washington Post reports Friday. This makes the fourth time the architectural review process has rejected Apple’s plans for a new store along its Wisconsin Avenue.

Apple purchased a building along the row of retail stores in 2007 for $13 million. Apple plans to demolish the 24-year-old building and replace it with a full blown Apple store. While the building Apple purchased is relatively new, nearby buildings are over 100 years old.

At issue is Apple’s store front, where the company wishes to make a 35-foot wide glass wall with a door. The review board wishes Apple to remain consistent with other buildings and use module bay windows rather than single large glass design. The review board contests that Apple has not addressed this issue in its revisions, hence the most recent denial.

Apple reportedly remains committed to the project, even as it nears two years in development. Local leaders are showing some anxiety about the project on economic and status concerns.


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