More ads may be coming to Apple Maps


A couple of reports in recent weeks indicate Apple is looking to mine its Maps services for additional revenue. MacRumors Bloomberg reporting that the push is a move by Apple to increase ad business. CNBC also reported similarly last week.

MacRumors:

Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.