Apple announces new flagship iPhone 12 Pro


Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.


The iPhone 12 Pro is getting an even larger display and a design that's a throwback to the iPhone 4. The iPhone 12 Pro and iPhone Pro Max will be available with stainless steel finishes in silver, gold, graphite, and a new color to iPhones a pacific blue. The iPhone 12 Pro will also come with a lidar sensor, similar to the iPad Pro earlier this year.

Pricing remains the same at $999 for iPhone 12 Pro and $1099 for the iPhone 12 Pro Max. Availability for the iPhone 12 Pro is October 16 for pre-orders and ships on October 23. The iPhone 12 Pro Max is coming later with a November 6 preorder and available November 15. It's not surprising all iPhones don't share the same ship dates, but it's interesting the Pro models have different dates.