Spotify beefs up its free tier


Spotify today announced changes to its free music streaming service. The changes to its free tier should give more flexibility for those listening to the ad-supported streams. In turn, Spotify hopes to attract more usage that will convert to more premium subscriptions.

TechCrunch:

By leveraging their investment in machine learning, Spotify’s new free tier recommends music to users on the fly. That said, the free tier has always limited users to shuffle. With the new version, users can listen on-demand to whatever song they want, as many times as they want, as long as those songs appear on one of the 15 personalized discovery playlists like Daily Mix, Discover Weekly, Release Radar or Today’s Top Hits.