Report on Apple's video ambitions


New York Times:

The week after "Planet of the Apps" made its debut, Mr. Cue greatly improved the company’s standing in the entertainment industry by hiring the veteran television executives Zack Van Amburg and Jamie Erlicht away from Sony Pictures Television, the studio behind "Breaking Bad" and "The Crown."

The two executives moved quickly to build Apple Worldwide Video from the ground up, expanding its staff to roughly 40 people and opening divisions for adult dramas, children’s shows and Latin American and European programming. In putting together its slate of 12 projects (and counting), Mr. Van Amburg and Mr. Erlicht made deals with big names including Reese Witherspoon (for three shows), Steven Spielberg, Damien Chazelle, M. Night Shyamalan, Jennifer Aniston, Octavia Spencer and Kristen Wiig.
"We’re all in," Mr. Cue said in Austin. "We’re completely all in."

Apple reportedly is opening 128,000 square-foot headquarters for its new entertainment division. The report also says it appears Apple has surpassed its projected $1 billion for developing new TV shows. Furthermore, the report indicates Apple is targeting next spring/summer for new launching its new TV content.