Ive discusses iPhone X innovations with TIME.


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TIME named the iPhone X one of this year's top 25 innovations and has an interview with Apple's Jonathan Ive. The interview offers some insights into Apple design decisions that go into new products.

How does Apple decide when it's time to move on? It's not a decision to get rid of an existing technology as much as it's a willingness to accept that what's familiar isn't always what's best. "I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure," says Ive. "And in the short term, it's the path the feels less risky and it's the path that feels more secure."

The last iPhone dropped the ubiquitous headphone jack, while the iPhone X eliminates the home button.