Cook indicates more pro products in the pipeline


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At today's shareholder's meeting, Apple CEO Tim Cook fielded questions from attendees. One topic Cook addressed was its professional products.

9 to 5 Mac:

Cook also hinted at Apple's product pipeline by promising Apple will "do more in the pro area." Cook called out the creative field as especially important to Apple while pushing back against the notion that Apple is too consumer focused now. "Don't think that something we've done or something we're doing that isn't visible yet is a signal that our priorities are elsewhere."

It's not really clear what he's discussing, but Apple's Mac product line in recent years have become increasingly focuses on portable and consumer specifications. Apple's Mac Pro seems the most obviously neglected product. The redesigned Mac Pro hasn't seen a significant update in over three years since it was launched in December 2013.