February 17th 2008
By Mike Flaminio
The Street has posted a video take--tellingly entitled Mac users are snobs--on Mindset Media's attention grabbing research that found Mac users to be more liberal, less modest and more assured of their own superiority.
New info / correlations in The Street's version:
Mac users more likely to use teeth-whitening products
Mac users bought on average five new pairs of sneakers in the last year
More likely to buy organic food
More likely to frequent Starbucks
More likely to own a hybrid car
Mac users are perfectionists
More likely to use notebooks
Prefer to drive station wagons
More likely to pay more for green products
More likely to pay for downloaded music
We've heard most or all of this before. But, five pairs of sneakers a year? Sheesh! I buy one pair of chucks every two years...
What's your take?