February 11th 2008
By Mike Flaminio
AT&T and Starbucks have mutually announced plans to deliver AT&T Wi-FiSM service at more than 7,000 company-operated Starbucks locations across the US.
"This is what our customers have been waiting for--free Starbucks-quality Wi-Fi," said Chris Bruzzo, CTO, Starbucks. "Through our new partnership with AT&T, we also welcome their millions of current customers who can now come in and enjoy free Wi-Fi as part of their daily Starbucks Experience."
Beginning this spring, Starbucks Card holders can enjoy up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million AT&T broadband and AT&T U-verse Internet customers get unlimited free access to the service. In addition, more than 5 million AT&T's remote business customers can access Wi-Fi service at Starbucks locations.
with a custom-fitted case.
Additionally, anyone can buy access to AT&T / Starbucks Wi-Fi for $4 (two hours). Monthly membership will also be available for $20 per month and will include access to any of AT&T's 70,000 hot spots in 89 countries worldwide.
Editor's note: T-Mobile has been dumped, unceremoniously. That's gotta sting.
And, although Apple isn't mentioned, but their fingerprints are all over this. The hidden, guiding hand of El Jobs, perhaps...
What's your take?