iTunes adds rent once, watch anyway feature


Update for iTunes 10.6 for macOS:

Rent once, watch anywhere. Now you can enjoy your iTunes movie rentals across your devices with iOS 10.3 or tvOS 10.2.

It seems the feature will be supported in upcoming release of iOS and tvOS. Currently you can only go across platforms using beta releases of those operating systems.

The feature basically allow you to rent a movie on one device and continuing watching it on another device.