Unlimited mobile data makes a comeback


Verizon last week made a surprise announcement that it is again offering unlimited data plans for its LTE service. Sprint, T-Mobile, and AT&T quickly followed with their own announcements around unlimited data. The trigger appears to be T-Mobile, which saw a very successful quarter attracting Verizon customers with its previously announced unlimited plans.
The Verge:


"Verizon's perceived network advantage is no longer strong enough to keep its best customers on unattractive rate plans and it was forced to respond," reports BTIG analyst Walter Piecyk, which, along with T-Mobile announcing a record porting ratio against Verizon in Q1 2017, may explain Verizon's sudden change in attitude.

All four carriers have different prices, features, and limitations for unlimited data. It's interesting though to see things tilt back to unlimited features on data after a hard shift to metered bandwidth with LTE.