Paltrow and Will.i.am to join Apple's unscripted show


Deadline:

Gwyneth Paltrow, will.i.am and digital entrepreneur Gary Vaynerchuk have signed on to Planet of the Apps, a new unscripted series co-produced by Propagate and Apple. All three will serve as mentors and advisors to the app developers selected for the series, and Paltrow and will.i.am. also will executive produce the project.

This announcement adds star power to the streaming original show, but it's interesting hearing two entertainment stars will be mentoring app developers.

Planet of the Apps reported "delves into the world of apps and the developers who create them."