Apple funding productions to boost Apple Music


There has been a number of reports of Apple getting into TV production, but so far the biggest things seem related to music. It appears Apple is leveraging is cash to score exclusive deals.

Rolling Stone:

The two-week Apple exclusive for Drake's Views, in late April, was part of a reported multimillion-dollar deal that included funding the huge "Hotline Bling" video. The company also paid for two versions (one never released) of the Weeknd's "Can't Feel My Face" video last year. Apple had an exclusive for Future's album EVOL in February, launching it with an appearance by Future on DJ Khaled's Beats 1 radio show.