February 4th 2013
By Mike Flaminio
If you caught the trailer for the upcoming Star Trek movie during the Super Bowl, you may have noticed a promo for an exclusive iOS app. In the still shot, viewers are directed to download the app using a special marketing url. To date, app developers would need to promote their own website, and then rely on people to find the link to their app. Using a new appstore.com url, people can simply type in a url to jump right to Apple's app store.
CNET notes that there's documentation available for developers. The URLs can work for either developer or app name. Also addresses can be customized for either the Mac or iOS stores.