January 17th 2018
By Mike Flaminio
The Hollywood Reporter:
In a competitive situation with multiple outlets bidding, Apple has landed a 10-episode comedy series executive produced by and starring the Saturday Night Live grad. The project, inspired by Curtis Sittenfeld's upcoming short-story collection You Think It, I'll Say It and produced by Reese Witherspoon's Hello Sunshine banner, is the tech giant's first scripted comedy pickup.
Witherspoon has two other series in the works with Apple. One she is starring in with Jennifer Aniston and another as a producer. Apple has been racking up scripted and unscripted programming likely for an unannounced new direction if not a new service. To date, Apple's original programming has been bundled with Apple Music. Apple could continue to add value to its music service making it more of a media service like Amazon Prime, or it could be planning a new video service like Netflix.