January 9th 2018
By Mike Flaminio
Apple received shareholder groups Jana Partners LLC and the California State Teachers' Retirement System with concern over potential consequences over screen time. As apps and services become increasing designed to appeal to addictive-type responses, the group feels greater controls should be available for younger users. Apple responded by outlining existing restrictive controls and a commitment for new features in future updates/products
Apple statement via iMore:
We began delivering these controls for iPhone in 2008 with the introduction of the App Store, building on what we'd learned from offering similar features for the Mac a few years before iPhone was introduced. We also have a long history of curating our content platforms to make sure they are free of offensive material, such as pornography, and clearly labelled so parents can determine if an app, movie or song is age-appropriate. Of course, we are constantly looking for ways to make our experiences better. We have new features and enhancements planned for the future, to add functionality and make these tools even more robust.
We think deeply about how our products are used and the impact they have on users and the people around them. We take this responsibility very seriously and we are committed to meeting and exceeding our customers' expectations, especially when it comes to protecting kids.