October 30th 2017
By Mike Flaminio
Those pre-ordering an iPhone X outright from Best Buy were charged an extra $100. Pricing for the new flagship iPhone was $1,099 and $1,249 for the 64 GB and 256 GB models. Pre-orders using an installment plan added up to standard retail pricing.
Last year, Best Buy charged extra for the iPhone 7, although only $50 more than suggested retail price. So it's not completely new and I've seen mobile stores try to either charge extra or force bundling of accessories/services to get a new iPhone.
In a statement to Bloomberg:
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy," Danielle Schumann, a company spokeswoman, said in an email. "Our customers have told us they want this flexibility and sometimes that has a cost."
Best I can tell is this "flexibility" allows customers to buy an iPhone X without a carrier account. This would make it easier to send overseas or flip on eBay.