Inside look at iPhone preorders


Buzzfeed has a video documenting parts of what's all involved in the preorder and shipping of the iPhone 8. Interesting, they give some info on the pre-order start where Apple has a "war room" to switch on preorders and monitor traffic. There's no video, but a couple of pictures of this along with some details in an interview with Apple VP Angela Ahrendts.

Also shown is a little of the distribution logistics of getting boxes to stores and customers.