August 7th 2017
By Mike Flaminio
Apple officially has its own Instagram account. The company launched its @apple handle today, which for now, features a series of photo sets comprised of iPhone photographers' work. Apple bills the effort as "a look through the lens of iPhone users around the world."
Apple has been promoting photos taken with iPhones, so this makes a lot of sense. Apple has a number of other Instagram accounts promoting Apple Music, iTunes, iBooks and other services.