June 13th 2017
By Mike Flaminio
"We're focusing on autonomous systems," Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple's automotive plans. "It's a core technology that we view as very important." He likened the effort to "the mother of all AI projects," saying it's "probably one of the most difficult AI projects to work on."
Apparently that TV interview went unnoticed, but this story from Bloomberg is making the rounds.
Cook also said Apple isn't committed on whether to actually manufacture a car or not. The latest seems to be that Apple is still focusing on the software part of the system. What's interesting is Google is working on a similar project. Even though each major manufacturer are working on their own systems or have partnered, some day cars could be similar to smartphones with Apple and Google powering vehicles.