April 9th 2017
By Mike Flaminio
YouTube last week announced a new advertising restriction for new content creators in its YouTube Partner Program (YPP). The move is geared towards people who set up channels to repost other's content, however, I suspect the policy will also help YouTube get a handle on content it may not want participating in its ad network.
Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.
This shouldn't be a big factor since ad rates are so low creators aren't really missing out much that early on. On the flip side, it can take a while to build a channel and reach that threshold.