Spotify to offer premium-only window on some new releases


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Spotify CEO Daniel EK:

Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy."

Artists and labels have been pushing for paid exclusive streaming from Spotify. It will be interesting if the free users are willing to wait or will be motivated to pay. And if they pay, will they go with Spotify?