Apple appears to be stepping away from PowerVR GPUs


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The Verge:

Imagination Technologies, the British chip designer that provides PowerVR graphics processors for use in the iPhone and iPad, has said that Apple will no longer be licensing its technology in less than two years' time. In a statement, Imagination says that Apple has notified the company that it's "working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination's technology."

PowerVR GPUs have pushed Apple's graphics horsepower ever higher each year. It will be interesting to see Apple's next move. Apple switched to making its own CPUs based on ARM's licensing as a competitive advantage. Good guess Apple is aiming to continuing on this path for its graphics needs.