Apple's Iovine talks about rumored TV content


The Hollywood Reporter (Via 9 to 5 Mac) has an interview with Apple's Jimmy Iovine regarding original content on Apple Music:

"At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters Saturday at the Television Critics Association's winter press tour.

"If South Park walks into my office, I am not going to say you're not musicians, you know?" Iovine continued when pressed about the report. "We're going to do whatever hits popular culture smack on the nose. We're going to try."

This follows last week's The Wall Street Journal report that Apple was working on original TV series and movies for Apple TV. Iovine continued that Apple is looking at video content as ways to better complete with free offerings from Spotify and Pandora.