Phil Schiller on iPhone’s Launch


Steven Levy's interview with Apple's Phil Schiller on the 10th anniversary of the iPhone launch:

I asked him if Apple had an inkling of how big the iPhone would be.
"Yes, but not nearly on the scale it's become," he says. "We knew we were working on something important that was big to Apple, and that the world was changing around these things in the future. But we didn't know how big it would be, and we didn't know how many things would come from it.