Jessica Alba to join Apple's Planet of the Apps


The Verge:

Actor and entrepreneur Jessica Alba will appear on Apple's Planet of the Apps as a "mentor" for up-and-coming developers. She's the fourth big name to be added to the show's list of mentors, the last three including Will.i.am, Gwyneth Paltrow, and Gary Vaynerchuk.

Alba's addition shows Apple sticking with people who bring a mix of star power and actual experience starting up business. Alba founded The Honest Company in 2011 and has been selling "natural" (think: non-GMO, gluten free, organic) baby products since then. Earlier this year, she also launched a natural makeup brand called Honest Beauty.

This whole thing seems kind of nutty, so who knows how this will look. Filming is expected to start later this year and go into early 2017. The window to apply to be an applicant ended last week.