Apple claims it's the most effective security organization in the world


Apple recently briefed some media members on its security efforts. The brief is a part of Apple's on-going public relations campaign around security.

Lauren Goode for The Verge:

The press briefing with Apple engineers was highly technical, including details that were previously undisclosed and in some cases might require deep knowledge of security protocol to understand. But it doesn't take a degree in CS to understand the timing and relevance of the briefing: Apple is currently at odds with the U.S. government over the issue of encryption. While the government is exerting pressure on Apple to make the iPhone less secure and to cooperate when it comes to obtaining crucial digital information, the company is adamant that doing so would compromise the privacy and security of consumers.

It seems to me Apple is trying to emphasize everything that it does to make its customer's data secure. The angle here is likely that it's not an accident Apple's platforms are relatedly secure. Apple keeps improving security as others keep probing for vulnerabilities. Asking Apple to turn back the clock or install backdoors would likely be a setback for its customers.