Report: Apple may produce TV shows


TheStreet.com:

Apple, which is struggling to line up networks and cable channels for its long-delayed "skinny bundle" offering of a lower-priced video service, is trying a new tack and talking with TV producers and Hollywood studios about investing in TV shows to offer exclusively to its iTunes customers.

The Cupertino-based tech giant began sounding out Hollywood's creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.

Apple's business is increasingly becoming about content. I think Apple could parter with producers for early or even exclusive streaming access to content. Creating iTunes original content? I'm not sure about that one.