|
![]() |
|
Was out trolling and came across this gem from Wired on how the iPod got its name. I've paraphrased their write up to reduce the word count a bit (gee, do you think they get paid by the word?), but have reproduced the quotes: Vinnie Chieco, a freelance San Francisco copywriter, was recruited to be part of the team tasked with figuring out how to introduce the iPod to the public. Because Jobs had settled on the player's descriptive tag line—"1,000 songs in your pocket"—the product name was freed from having to be descriptive (no need to reference music or songs). Further, Jobs continually referenced Apple's digital hub strategy with the Mac at the core. Thereupon, Chieco figured the ultimate hub would be a spaceship (ie you could leave the spaceship in a smaller vessel, a pod, but you'd have to return to the mother ship to refuel and get food). Then Chieco was shown a prototype iPod, with its stark white plastic front. "As soon as I saw the white iPod, I thought 2001," said Chieco. "Open the pod bay door, Hal!" Then it was just a matter of adding the "i" prefix, as in "iMac." Brilliant example of intelligent, focussed minds working together to create greatness. via ComputerWorld
| |||||||||||||
|
|||||||||||||