Apple: 1-million NBC downloads on iTunes


About a week after NBC returned to iTunes, Hollywood Reporter says that the broadcaster saw record traffic with over 1-million downloads from Apple's industry-leading online media store.

Tina Fey's Saturday Night Live (iTunes) spot-on spoof of Sarah Palin is NBC's most-watched viral video ever, topping past favorites like D--- in a Box and Lazy Sunday.

Since NBC's return, about 30% of the top-selling episodes and season passes either air on NBC or are produced by the company. Before the broadcaster and Apple parted ways last year in a tiff over pricing, NBC accounted for 40% of iTunes sales.

Editor's note: The world would be just that much nicer if Apple and NBC stopped sniping over who caved. Honestly, when has an over abundance of pride been good for commerce?

What's your take?

via Ars Technica

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