Other World Computing
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
Feature Graphic
Podcast: iPhone 6, Watch, Apple Pay, etc, etc
Feature Graphic
Podcast: Cloud security tips, TheFappening, Apple Event, plus more
IGM Logo

| Home | Contact | Advertising | Search | Submit


Microsoft hiring Seinfeld?



By

Wall Street Journal claims that Microsoft has or will hire Jerry Seinfeld to act its spokesman for a new $300-million ad campaign that will launch on Sept 4. Further, the comedian will take home $10-million for his role and appear alongside former CEO Bill Gates.

"They are not seen as cool," says Robert Passikoff, president, Brand Keys, a New York branding firm. "Apple is cool. Can anyone even recall a Microsoft ad? No."

The software giant's new advertising campaign, devised by a newly hired ad agency, has been closely guarded, but will use some variation of the slogan "Windows, Not Walls" and stress breaking down barriers that prevent people and ideas from connecting.

The move comes in response to Apple's growing share of the computer market in recent years, creditable to a degree to the company's popular I'm a Mac series of ads featuring stodgy John Hodgman (PC) and hipster Justin Long (Mac).

Editor's note: Is Seinfeld still cool? Is his brand of snarky sarcasm what Microsoft needs to regain its footing?

Vista's poor quality and lack of meaningful features are the source Microsoft's problems, not the lack of slick pitch man.

I guess they're hoping the tail can wag the dog...

What's your take?

Get 25 FREE MP3s!
Choose from over 4-million songs!
Work on any MP3 player, including the iPod! Click Here


Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Memory upgrades for new 5K iMac from Other World Computing
- Dropbox adds iPhone 6/6+, Touch ID support
- Video: How to charge your iPhone 6 faster
- Apple announces iPad Air 2, iPad mini 3
- Apple announces new iMac with 5K display
- OS X Yosemite launches
- Apple updates Mac mini
- Apple Pay goes live October 20
- HBO plans to launch stand-alone streaming service next year
- Macworld/iWorld called off for 2015
- Podcast - Apple Event, iOS 8 Adoption + More
- New Apple event set for October 16th
- Fitbit says not working on iOS 8 Health integration
- 1Password Update for iOS 8 Bugs
- T-Mobile CEO Legere on Bendgate
- Podcast: Verizon Plans, Windows 10, Apple QA, plus much more
- Apple Activation Lock Status website
- Vogue Profiles Ive
- Verizon promotion boosts shared data plans
- Bendgate helps Apple?
- Consumer Reports takes on iPhone bending
- A look at making launch day iPhone cases
- Podcast: Thoughts on iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
- How to get photos on to iOS 8 iCloud Photo Library with PhotoSync
- iPhone launch weekend sees 10 million sold


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $64.50
120GB - $79
240GB - $148

480GB - $300

960GB - $695

iMac RAM (2013)
8GB Kit - $99
16GB Kit - $198

32GB Kit - $390

External Storage
500 GB - $129
1 TB RAID - $225
Mobile RAID = $198

Power2U AC/USB Wall Outlet - $22.50


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy