Other World Computing

Microsoft hiring Seinfeld?


By

Wall Street Journal claims that Microsoft has or will hire Jerry Seinfeld to act its spokesman for a new $300-million ad campaign that will launch on Sept 4. Further, the comedian will take home $10-million for his role and appear alongside former CEO Bill Gates.

"They are not seen as cool," says Robert Passikoff, president, Brand Keys, a New York branding firm. "Apple is cool. Can anyone even recall a Microsoft ad? No."

The software giant's new advertising campaign, devised by a newly hired ad agency, has been closely guarded, but will use some variation of the slogan "Windows, Not Walls" and stress breaking down barriers that prevent people and ideas from connecting.

The move comes in response to Apple's growing share of the computer market in recent years, creditable to a degree to the company's popular I'm a Mac series of ads featuring stodgy John Hodgman (PC) and hipster Justin Long (Mac).

Editor's note: Is Seinfeld still cool? Is his brand of snarky sarcasm what Microsoft needs to regain its footing?

Vista's poor quality and lack of meaningful features are the source Microsoft's problems, not the lack of slick pitch man.

I guess they're hoping the tail can wag the dog...

What's your take?

Get 25 FREE MP3s!
Choose from over 4-million songs!
Work on any MP3 player, including the iPod! Click Here




Trans Intl

Recent Articles


- Dr. Dre's Compton: A Soundtrack
- Mac battery life and Chrome vs Safari
- Apple and BMW
- Intel, Micron think its 3D XPoint could be our next generation of storage
- Report: Updated Apple TV due in September
- Report: Apple campus to house visitor center
- T-Mobile offers unlimited Apple Music streaming
- Report suggests Apple Music attracted 10M users
- Apple Watch coming to Best Buy near you
- Apple offers Beats Solo2 headphone in Back to School Deal
- Lifehackers rundown of essentialiOS apps
- New OS X Yosemite bug posses a security vulnerability
- Jim Dalrymple doesn't like Apple Music
- Apple reports $49.6 billion quarter
- Apple and customers first
- Apple's If it's not an iPhone, it's not an iPhone ads
- Angry Birds 2 coming later this month
- Apple revisit iPod lineup
- Rumor suggests Apple might be closer to TV deal
- TiVo app now supports AirPlay for transferred shows
- NewerTech USB wall outlet Power2U gets smaller
- Comcast testing new streaming TV service
- Comcast announces 2Gb Internet services to 7 states
- Podcast: Thoughts on Apple Music
- iOS 9 and El Capitan now available as public beta


Browse and search for more articles



Other World Computing
Insanely Great Mac


IGM Specials

Mercury Extreme SSD
60GB - $48.79
120GB - $71.99
240GB - $123.99
480GB - $221.99

960GB - $649

Thunderbolt 2 Dock
$229

External Storage
500 GB - $75.99
1 TB RAID - $239
Envoy Pro mini - $119

Power2U AC/USB Wall Outlet
$19

Mac RAM (Retina)
8GB Kit - $72
16GB Kit - $134
32GB Kit - $258

MacBook Pro Memory
8GB - $72
16GB - $134

2TB Tiger SSD
$1195

iSchmutz Air Filter
$24.99


Other World Computing Deals


Trans Intl Deals