Other World Computing
Feature Graphic
The Apple Watch
Feature Graphic
Switching to iPhone 6 Plus, Apple Watch Role Playing, Over-Under + More
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
IGM Logo

| Home | Contact | Advertising | Search | Submit


Microsoft hiring Seinfeld?



By

Wall Street Journal claims that Microsoft has or will hire Jerry Seinfeld to act its spokesman for a new $300-million ad campaign that will launch on Sept 4. Further, the comedian will take home $10-million for his role and appear alongside former CEO Bill Gates.

"They are not seen as cool," says Robert Passikoff, president, Brand Keys, a New York branding firm. "Apple is cool. Can anyone even recall a Microsoft ad? No."

The software giant's new advertising campaign, devised by a newly hired ad agency, has been closely guarded, but will use some variation of the slogan "Windows, Not Walls" and stress breaking down barriers that prevent people and ideas from connecting.

The move comes in response to Apple's growing share of the computer market in recent years, creditable to a degree to the company's popular I'm a Mac series of ads featuring stodgy John Hodgman (PC) and hipster Justin Long (Mac).

Editor's note: Is Seinfeld still cool? Is his brand of snarky sarcasm what Microsoft needs to regain its footing?

Vista's poor quality and lack of meaningful features are the source Microsoft's problems, not the lack of slick pitch man.

I guess they're hoping the tail can wag the dog...

What's your take?

Get 25 FREE MP3s!
Choose from over 4-million songs!
Work on any MP3 player, including the iPod! Click Here


Trans Intl

Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- MacBook's USB-C Connector, Meerkat, Super Troopers, + More
- TED comes to Apple TV
- Agile Bits on passwords and security theater
- Fitbit to add multiple tracker support
- Report: Major Apple TV update, app store expected
- ABC News gets tour of Apple health and fitness lab
- Haptic touchpad on new MacBook Pro
- Tim Cook on internal collaboration and the customer experience
- Report: Apple TV subscription service expected this fall
- Want to live above an Apple Store?
- New movie: Steve Jobs: The Man in the Machine
- Confusion over the MacBook's USB-C port
- Podcast: The Apple Watch
- Griffen WatchStand announced for Apple Watch
- Waterfield Designs Time Travel case for the Apple Watch
- The Apple Watch
- New MacBook comes in smaller, lighter than MacBook Air
- HBO Now official announced for Apple devices
- Reserve Strap battery backup for Apple Watch
- Podcast: Switching to iPhone 6 Plus, Apple Watch Role Playing, Over-Under + More
- New Steve Jobs book announced
- Apple promotes iPhone 6 photo gallery
- Tim Cook talks up customer privacy
- iPhone design and battery life
- Apple event scheduled for March 9th


Browse and search for more articles

Insanely Great Mac Logo

IGM Specials

Mercury Extreme SSD
60GB - $47
120GB - $67
240GB - $134

480GB - $245

960GB - $619

iMac RAM
8GB Kit - $97
16GB Kit - $195
32GB Kit - $394

External Storage
500 GB - $129.99
1 TB RAID - $219.99
Mobile RAID - $190

Power2U AC/USB Wall Outlet - $15

Thunderbolt 2 PCIe Expansion - $189

Thunderbolt 2 HDD Enclosure - $299

MacBook Pro RAM
16GB Kit - $148
21GB Kit - $288


Trans Intl

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2015 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy