A sudden, unexplained queue Thursday at New York City's swank Fifth Avenue Apple Store prompted many to wonder if Apple had launched the 3G iPhone or some previously unknown product.
More cynical observers, including Engadget, leapt to the conclusion that Improv Everywhere, a group of actors known for their Gotham publicity stunts, had staged the "event."
Improv Everywhere founder Charlie Todd, though glad for the attention, was quick to deny his group's involvement.
For the record, Improv Everywhere has nothing to do with this. Though I do love that we’re now the go-to guess for anything out of the ordinary!
So, why were 60 people queued up outside the Fifth Avenue store (ie the one with the glass cube), complete with barriers and Apple chaperones? AppleInsider discovered the reason to be something altogether more mundane:
Representatives from Apple provided the most logical explanation: the store is simply queuing up iPhone customers to manage the risk of overcrowding at the underground location. Despite its reputation, the Fifth Avenue store is not a large store and is known to be full-to-bursting even without additional factors at work, such as ongoing iPhone shortages and the looming Memorial Day weekend.
OK, everyone, back to your knitting...
- Interesting info on how Apple Music likes work
- Trans Intl announce performance 2 TB Tiger SSD
- Ken Segall on Apple Watch's killer app
- Video: FLIR One thermal camera w/ Lightning Connector for iOS (Second Generation)
- Second gen FLIR One thermal cam with Lightning connector now available
- Report: How free apps are changing ad-supported content
- iOS 9 looks to free up space for OS upgrades
- CarPlay coming to select 2016 Buick and GMC vehicles
- Apple changes course on Radio payments during trial
- Taylor Swift sounds off on Apple Music free trial
- Apple patches some issues with XARA exploit
- On Apple's accessibility push with iOS
- Snowden on Apple privacy initiatives
- Nice overview of new OS X and iOS vulnerabilities
- OS X/iOS flaws may make passwords vunerable
- Dark Sky weather app gets major update
- Adobe announces updates to Creative Cloud
- Instacast podcast player is discontinued
- Apple Pay to deliver 71.5%+ split to music owners
- Ars Technical looks at El Capitan
- Podcast: iOS 9, El Capitan, Apple Watch + More
- Apple’s Schiller talks about 16 GB on entry level devices
- OWC USB-C Dock goes on pre-order
- Apple Watch watchOS 2 announced with native apps
- iOS 9 announced with refinements and iPad features
Browse and search for more articles