A sudden, unexplained queue Thursday at New York City's swank Fifth Avenue Apple Store prompted many to wonder if Apple had launched the 3G iPhone or some previously unknown product.
More cynical observers, including Engadget, leapt to the conclusion that Improv Everywhere, a group of actors known for their Gotham publicity stunts, had staged the "event."
Improv Everywhere founder Charlie Todd, though glad for the attention, was quick to deny his group's involvement.
For the record, Improv Everywhere has nothing to do with this. Though I do love that we’re now the go-to guess for anything out of the ordinary!
So, why were 60 people queued up outside the Fifth Avenue store (ie the one with the glass cube), complete with barriers and Apple chaperones? AppleInsider discovered the reason to be something altogether more mundane:
Representatives from Apple provided the most logical explanation: the store is simply queuing up iPhone customers to manage the risk of overcrowding at the underground location. Despite its reputation, the Fifth Avenue store is not a large store and is known to be full-to-bursting even without additional factors at work, such as ongoing iPhone shortages and the looming Memorial Day weekend.
OK, everyone, back to your knitting...
- How to get photos on to iOS 8 iCloud Photo Library with PhotoSync
- iPhone launch weekend sees 10 million sold
- Thoughts on iPhone sizes
- Apple TV and HomeKit
- iPhone lines and the black market
- Podcast - iPhone pre-orders, iOS 8, Tim Cook Interview + More
- 1Password 5 now available for iOS w/ extensions, touch ID support
- iCloud data gets 2-step verification, new app-specifc passwords
- Apple posts Android switcher guide
- Charlie Rose Tim Cook Interview
- 4 million iPhone orders in first day, up from 2 million for iPhone 5
- Podcast: iPhone 6, Watch, Apple Pay, etc, etc
- New iCloud storage plans rolling out
- Macworld Magazine ends, continues online
- Apple Watch
- The iPhone 6 and 6 Plus
- Apple Pay
- Podcast: iCloud security tips, TheFappening, Apple Event, plus more
- Wired on how iCloud accounts may have been hacked
- My iCloud security tips
- Podcast: Brown M&M, Apple event, wearable, tattoos, Dropbox vs iCloud + More
- That FLIR iPhone heat camera can steal PIN numbers
- Apple special event set for September 9
- Dropbox changes to a single 1 TB Pro plan
- August Smart Lock begins shipping
Browse and search for more articles